Business of grayscaleīrauer put personal preferences aside to offer some business reasons why Californians own less-than-colorful cars. Usually, the result is pretty depressing,” Brauer says. “Honestly, when I drive around I’ll often do my own ‘okay, find a non-grayscale car’ moment while waiting at a light or cruising on the freeway. You see, far too often industry experts simply buy into the common wisdom - even if the patterns seem odd. And not just because I, too, tally in my head all the drab car colors passing by or filling parking lots. That color portfolio aligns with the last five cars I bought - orange, blue, green, red - and white (I liked the multi-toned interior).īrauer’s contrarian thinking is refreshing. It’s two blue, two red, his son’s black car (“bought it for CHEAP”) - and his gray convertible (a more complicated story). His family’s agglomeration of vehicles reinforces his colorful thoughts. “I always remind myself that for every brightly-colored car I see and note – wow, look at the fire-engine-red Ferrari! – I generally ignore the sea of black, white and silver cars constantly passing me by,” he says. Like me, he’s oddly bothered by the wave of bland colors on streets and freeways. Karl Brauer is Iseecars’ car sales guru who lives in Orange County. (Photo by Mindy Schauer, Orange County Register/SCNG) Look at a jammed parking lot at Corona del Mar State Beach on Labor Day weekend Saturday, September 5, 2020. Study shows only 17% of California autos are “colorful” - outside the grayscale - lowest among the states and below the 22% share nationally. 1 (with only 16% colorful cars) San Diego was No. And when that same data was sliced by 50 big metro areas, California had four regions ranked highly among the least-colorful car towns – Southern California was No.
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